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The Dispensary AI Playbook · Free for licensed owners

Get named.When customers ask AI where to buy.

People ask ChatGPT and Google's AI for the best dispensary in town, and the answer names two to five shops. This free playbook shows you how to be one of them. It's built on 200 real AI answers across 50 cities.

Start lesson 1 See the 50-city study
  • 7 lessons
  • 70 minutes
  • 3 free tools
  • No sign-up
Real answers · Oct 16, 2026
best dispensary in Denver, CO
If I had to pick one dispensary in Denver, I'd start with The Herbal Cure. It was named Best Dispensary in Westword's 2026 Readers' Choice awards. Close behind: Maikoh Holistics. Weedmaps lists it at 4.9 from 469 reviews.
westword.comweedmaps.comleafly.comyelp.com
!Is your shop in the answer? 3 in 4 licensed dispensaries never are.
Real ChatGPT answer, excerpt. From our 50-city study.
76%of licensed dispensaries in 50 cities were never named by any of four AI tools
84%of ChatGPT's dispensary answers cited a best-of list site
86%of the time Google's AI Overview showed up, the map pack was gone
2.2xmore often named: shops with a website, against shops without one
Alexis relaxing in a green velvet lounge

I only send people to shops on the state's license list. This playbook makes sure ChatGPT sends them to yours too.

Alexis, Alexis 420
AI image
The playbook

Seven lessons. In the order that moves the needle.

0 of 7 done

Start with the 15-minute check, then fix what AI reads about you, one source at a time. Every lesson ends with a checklist that saves as you go.

  1. 01 Check what AI says about your dispensaryA 15-minute test across ChatGPT, Google, Gemini and Perplexity. Copy-and-paste prompts and a scorecard that saves your result. 9 min
  2. 02 Google AI Overviews and AI Mode for dispensariesWhen Google's AI replaces the map, what it reads to write the answer, and the five levers a dispensary actually controls. 10 min
  3. 03 Get recommended by ChatGPT, Gemini and PerplexityWhat each AI tool trusts, straight from 150 real answers, and the short list of fixes that move each one. 11 min
  4. 04 The dispensary listings AI trustsThe listings that matter for dispensaries, the one consistency rule, and a 13-step checklist that saves as you go. 9 min
  5. 05 Get the reviews AI reads and repeatsA compliant review system that runs every week, plus request scripts and reply templates you can copy. 9 min
  6. 06 Build a dispensary website AI can readWhat AI needs from your site, what Google says you can skip, and a free generator for your schema, llms.txt and robots.txt. 12 min
  7. 07 Get named on the lists, threads and stories AI readsHow to get on the best-of lists ChatGPT reads, show up honestly on Reddit, and earn local press, with pitch templates. 10 min
Free tools

Do the work right on the page.

No downloads, no sign-up. Open this from the Alexis 420 back office and the shop's details are already filled in.

AI check prompt kit and scorecard

Eight copy-and-paste questions for ChatGPT, Google, Gemini and Perplexity, plus a 12-point score you can track every month.Open the kit

The listings checklist

Every listing that matters for a dispensary, in order. 13 steps that remember where you left off.Open the checklist

Schema, llms.txt and robots.txt generator

Type the shop's facts once. Get the three files a dispensary website needs, ready to paste.Open the generator
Original research

We asked four AIs for the best dispensary in 50 cities.

2,407 licensed stores. 200 answers. Every source recorded. Each AI tool reads a different part of the internet, and that changes what you should fix first. Here's what ChatGPT linked to.

Read the study
ChatGPTshare of 50 answers citing each source
Done for you

Want your shop in the answer?

Vibe Metrix AI, the team that builds and runs Alexis 420, does this for licensed dispensaries every day: the website, the listings, the reviews and the mentions. Book a free 20-minute call and we'll show you what AI says about your shop right now.

Book a free strategy call Get the free AI Visibility Report 20 minutes. No contract talk unless you ask.
Questions

Common questions

What is dispensary SEO for AI search?

It is the work of making your store the one AI tools name when someone asks where to buy. ChatGPT, Google AI Mode, Gemini and Perplexity build their answers from listings, reviews, best-of lists, local conversations and shop websites. In practice, that means making sure those sources know your store, agree on its facts and give a reason to pick it.

Is the playbook really free?

Yes. All seven lessons and all the tools are free, with no sign-up. Your progress, checklists and store details save in your own browser, so you can come back and pick up where you left off on the same device.

How long until AI starts naming my store?

Fixing wrong facts on your listings and website can change answers within weeks, as the AI tools re-read their sources. Getting onto best-of lists, building reviews and earning press take months. Run the lesson 1 check monthly to see it move.

Can I pay to be recommended by ChatGPT or Google's AI?

No. There is no paid placement in ChatGPT's local answers or Google's AI answers, and cannabis businesses cannot buy Google Ads anyway. What you can change is what those tools read about you, which is what this playbook covers.

Who do you recommend for press releases?

stupidDOPE, our press partner. They have covered cannabis brands and businesses since 2008 and write and publish shop features, founder profiles and press announcements. They are the only press company Alexis 420 recommends.

Who made this?

The Alexis 420 team. Alexis 420 lists only state-licensed dispensaries, and this playbook is how a licensed shop gets named when customers ask AI where to buy. The research behind it, including the 50-city study, was run by Vibe Metrix AI, the company that builds and runs Alexis 420.